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Group Commercial Director


Banbury, Oxfordshire, England

Date Posted:

8th April 2022




Account Management and Business Development

Job Type:




The Prodrive Group now comprises of five distinct but complimentary businesses and benefits from four decades of sporting and commercial success and a reputation for complex programme execution.

Our business-to-business operating model results in the concealing of Prodrive’s contribution to our customers’ success in many of our partnerships, but this has not prevented the development and careful curation of an enviable Prodrive brand identity that has strong resonance and value.

As Group Commercial Director, working collaboratively with the Chairman and Managing Directors, you will deliver results in the following key areas:

1.   Develop and execute strategy to maximise commercial opportunities across the group

  • Drive inter-company collaboration, cross-pollination of ideas and sharing of market intelligence, harnessing the breadth of Prodrive’s capabilities to deliver more comprehensive customer-focused solutions where appropriate
  • Develop and implement integrated and effective commercial and customer relationship management tools and reporting processes, prioritising strategic partnerships/relationships that protect and optimise Prodrive’s wider and longer-term commercial position
  • Coach the commercial leads responsible for the delivery of their respective business’ commercial strategy, providing data-driven business analysis that measures the effectiveness of commercial performance and helps identify areas for improvement and deeper collaboration across the businesses
  • Keep abreast of trends and market conditions to provide strategic insight and advice to peers, transforming and evolving our agility, business models, processes and reputation

2.   Partner with the Chairman to develop and implement new commercial strategies, that promote and expand the company’s commercial activity to generate revenues and build sustainable growth

  • Challenge, support and drive consensus across the senior leadership team on strategy that delivers feasible and profitable long-term growth but keeps Prodrive dynamic, agile and able to capitalise on emerging opportunities
  • Incubate, commercialise and then facilitate the delivery of new initiatives and innovations that are meaningful, saleable, challenge limits and change the game
  • Exploit existing organisational capability and help define future organisational capability that fosters an entrepreneurial culture quick to drive new initiatives and revenue streams into market
  • Drive the transition towards sustainability being at the heart of what we do, ensuring a profitable journey to net zero

3.   Brand Manager of the ‘Prodrive’ brand

  • Build and curate the Prodrive brand ensuring it is fit for purpose in the present, and a plan developed to evolve it appropriately towards the vision for its future
  • Exploit the Prodrive brand value where commercial opportunities permit and optimise commercial collaborations sensitively where the customer preference is for our contribution to be less visible
  • Manage Prodrive’s PR and Marketing strategy and team to optimise industry/sector penetration and exploit partnerships for mutual benefit
  • Develop a strategic approach to our online and social media presence that recognises the unique composition of our stakeholder and customer bases and appropriately engages agencies, brands, and relevant social networks

Requirements and skills:

  • Creative strategist with excellent organisational abilities, leadership skills and interpersonal abilities
  • An understanding of commercial strategies - how to build them, develop them, monitor and improve them
  • Proven experience as Commercial Director within the B2B space or similar role with extensive boardroom experience
  • Ability to open doors to new opportunities and nurture relationships with key clients
  • Experience bringing new services to market, an understanding of what it takes to work in early stages and how to translate into saleable products, ideas or services
  • In-depth understanding of market research methods and analysis
  • Proven experience in public relations, sales and marketing
  • Solid knowledge of performance reporting and financial/budgeting processes

What we offer in return:

A modern, spacious working environment with free onsite parking, competitive salaries as well as a tailored range of benefits, which include: life assurance, free fitness assessments and advice from our ‘Fit 4 Life team’, a subsidised canteen, onsite exercise classes, opportunity to join our group personal pension, 25 days holiday, with an opportunity to purchase extra, an attractive lieu-day policy and company discounts.

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